It's time to cast your vote:
Help us name the Core Site

Through close collaboration with the people of Cambridge and students from Cambridge Regional College, we’ve arrived at an exciting shortlist of potential placenames for The Core Site.

Now it’s time to tell us your favourite.

Name Option 1:
HARTREE
In tribute of the first female Mayor of Cambridge. Eva Hartree (1873-1947) was educated at Girton College and was a Borough Councillor from 1921 to 1927. She was a suffragist and President of the National Council of Women of Great Britain in 1933. In later life, she resigned from public service and moved to London to work with refugees. Eva’s husband and son were both scientists, her son pioneered equations of great importance in the field of computational chemistry. Today, ‘a Hartree’ is a unit used to measure energy.
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Name Option 2:
BRIGHAM
Allan Brigham (1951-2020) was a noted Cambridge roadsweeper, historian and tour guide who was passionate about the city’s history and future. The University of Cambridge gave him an honorary MA for his community work, which included him highlighting concerns over the availability of affordable housing for people on lower wages.
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Name Option 3:
HERONSWOOD
Herons can be seen along the riverbanks in Cambridgeshire and are popular with residents and visitors alike. They are even a symbol of good luck and patience in some cultures. The name is also a nod to the popular heron-themed street art that can be seen throughout the city. The ‘heron’ has been incorporated into a single-word placename, evoking a green-minded rural community.
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Name Option 4:
SOMERTON
Inspired by Midsummer Common, this develops the route into a place name that slots perfectly into the Cambridge map. The ‘Common’ is the venue for countless community and family events and gatherings, an excellent inspiration for a new residential-led neighbourhood. These events include the May Day Fair, Strawberry Fair and an annual Guy Fawkes celebration that attracts around 25,000 people.
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Vote now
The process

Everything about the Core Site is being ‘shaped by many'. By the people of Cambridge, for the people of Cambridge. Choosing our name is no different.

We’ve run a collaborative process over the past year to get to this moment. Here’s how we did it.

NOVEMBER 2021 CO-CREATION SESSIONS
Attended by Cambridge Regional College students, local residents, and local business and community representatives, these sessions identified key themes for the naming process, resulting in a long list of potential names.
THE CRITERIA
The longlist was judged against the following criteria: the name should be easy to pronounce; it should align with the promises and values of the Core Site; it should sound like a location; and should be ownable and identifiable with Cambridge. Each name was weighed against this standard, and a shortlist approved by key stakeholders.
THE IDEAS EXCHANGE
A specialist group of Cambridge representatives (the Ideas Exchange) helped narrow down the shortlist to four names for public vote, putting each through multiple rounds of qualitative scoring, group discussion and debate.
THE PUBLIC VOTE
After an exciting and collaborative process, it’s now time for the public vote, with the final announcement coming September 2022.
Now help us shape
what the core site will be

U+I and TOWN, working with Cambridge City Council
and Anglian Water, are developing a vision for a new urban
quarter in Cambridge.

We are right at the start of our journey and we
hope you will help us shape the plans.

our vision
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